Metallica
16th November 2016.
Metallica launched their eleventh studio album ‘Hardwired…to Self Destruct’ with an intimate gig at House Of Vans in London
Black Sparrow was approached by Universal Music in October to exclusively launch Metallica’s first album in eight years.
On the 18th November 2016, Metallica fired up an extremely lucky crowd of mega-fans with tracks from ‘Hardwired...To Self-Destruct’ interspersed with two hours of classics. The full show was streamed online
Closing Vans' 50th Anniversary year on a high, the night was complemented by a Bowl Jam with a wealth of Vans pro riders, as well as the opportunity to take home some exclusive merchandise and custom-made Vans x Metallica giveaways.
The Results:
27,000 applied for tickets, many of whom opted-in to House Of Vans and Vans marketing emails
50,000 users watched the show live via the Metallica TV channel with over 900,000 watching on demand in the seven days following
PR & Media coverage reached over 1,000,000,000 users and generated in the region of £125,000,000 worth of advertising and £70,000,000 worth of editorial placements
Social Media (House Of Vans London and Vans EMEA) content generated 2,700,000 reach, over 100,000 engagements and over 23,000 new followers
£15,000 raised for House Of Vans charity partner Railway Children
Our Work:
Full Service delivery to include: project management, artist bookings, set design and event production, technical production, live event management, digital and social campaign management.
