Marshall
Since 2023 we have partnered with the Marshall Group to bring their key consumer activations to life.
SXSW, Austin USA
To launch Marshall at SXSW, in Austin, Texas Black Sparrow produced a free to attend 900-capacity music event at the iconic Mohawk venue. Targeted at festival attendees and special guests; the line up featured a host of artists including SunFlower Bean, Be Your Own Pet & Black Angels.
Alongside the consumer event we also hosted a press trip for 70 international press and influencers invited to the festival by Marshall; curating bespoke itineraries for all attendees.
As well as handling all end to end event production end to end – we also produced a digital content series that featured three locally relevant music collectives to promote the brands’ commitment to supporting emerging, local talent and handled all organic social media and localised OOH.
The Great Escape, Brighton UK
Continuing the brands journey on producing locally relevant music experiences to support emerging talent, in May 2023 Black Sparrow managed a bespoke festival partnership with The Great Escape in Brighton, UK.
The partnership included a takeover of local music venue East Street Tap which featured as part of the festivals programming. We handled the event end to end including event production, talent booking, environmental design, event operations, staffing, and event logistics.
The event featured artists including Dream Wife, Manga, King Nun and Projector.